Email Marketing is a highly effective digital marketing strategy of sending emails to leads and convert them to customers.
Email Marketing is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more! Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
Despite the rise of social media, Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis?
Some people think email marketing is outdated, but they couldn’t be more wrong. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of retailers consider email marketing one of the most effective customer acquisition tactics!
Email marketing is not about sending unsolicited spam emails, which is never a good marketing strategy.
It is about sending emails to your existing customers or to prospects whose email ids you have acquired by genuine means such as a lead magnet. It is one of the most effective ways to nurture leads and turn prospects into customers.
Here are two main reasons you should make Email Marketing one of your top priorities:
- You own your list. On any social media platform like Facebook, Instagram, or Twitter, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
- Email converts better. People who buy products marketed through Email spend 1.5X times more than those who do not receive email offers. Email Marketing has an ROI (returns on investment) of 400%. The average order value of an email is at least three times higher than that of social media.
How to Grow Your Email List?
There are two ways to grow your email list:
- Put an opt-in form on your website and hope that people sign up when people visit your website
- Attract people with a compelling offer which is known as a lead magnet.
What is a Lead Magnet?
A lead magnet is something awesome that you give away for free in exchange for an email address. It doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost.
It can be absolutely anything you want, so long as it provides value to your visitors for free.
Some popular lead magnet examples are:
- A cheat sheet of tips or resources
- White papers or case studies
- A webinar
- Free trials or samples
- A free quote or consultation
- Quizzes or a self-assessment
- A coupon
The possibilities are endless!
What is Email Marketing used for?
Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running. People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience. In fact, 28% of online shoppers report subscribing to store or product emails in order to stay informed on brands they care about.
Email is simply the best way to make sales online.
What is Email Marketing software?
There are several softwares and automation tools that can be used for email marketing. For example, MailChimp and Aweber can be used to send out emails and monitor how your subscribers interact with your emails. You can also use email marketing software to track analytics like click-through rates, open rates, bounce rates, and conversions.
Does my business need Email Marketing?
Of course! All businesses can benefit from email marketing, especially small businesses. Email marketing is quite inexpensive and easy to track, especially in comparison to other forms of traditional marketing.
What is the benefit of Email Marketing over other methods of marketing?
Marketing through email allows you to reach a larger set of Internet users even if they are not on social media. 94% of Internet users use email. A survey found that an astounding 75% of adult online users prefer emails over any other form of digital communication.
Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is trackable with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.
Plus, the ROI is usually very high because you don’t have to put ad money behind emails to get them to the correct audience as you do with most other forms of advertising. They are already targeted towards the ideal consumer because you are only sending emails to people who have given you permission via providing you with their email address. This makes email marketing one of the cheapest possible marketing tactics.
Another fact is 66% of all emails are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you.
With Email marketing, you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.
How does Email Marketing work with other forms of marketing?
You can set up a lead generation campaign on Facebook geared towards collecting emails that you can then use in an email marketing campaign.
Email marketing also works in conjunction with a remarketing campaign! You can use emails to send cart reminders to your remarketing audience. These emails can even be personalized with specific products from your online store!
What are the advantages of Email Marketing over Social Media?
Let’s say you have an eCommerce store and you’re running a sale. When you post about the sale on social media, not all your followers will see it. Only about 1% of your followers will typically see a Facebook post unless you’ve boosted it using Paid ads. If you send an email about your sale, it is guaranteed to be put in front of every single member of your email list.
Another big difference between email marketing and other forms of marketing is that people actually want to see your email promotions! Anyone on your email list purposefully provided you with their email address because they wanted more information on your brand.
This is quite different from ads on search engines, social media, TV, magazines, and radio. Someone who comes across your ad on Facebook did not request to learn more about your brand, so they are more likely to ignore your message or even be bothered by it.
If a consumer directly provides you with their email address, it is because they specifically want to opt into your email marketing. They may have been tempted with a lead magnet, but it is still a much more consent-based marketing strategy. This is part of what makes email marketing so unique and so successful!
If you’re not already utilizing email marketing, it is definitely something you should consider in order to reach a wider audience and strengthen your brand’s relationship with current customers.