Good travel websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market.
Most travel businesses these days have a website.
- But is that enough to make your business a success?
- Is it enough to help your business grow and thrive?
The problem is that a lot of entrepreneurs and business owners don’t know what makes a good travel website. As horrible as this sounds, a lot of web developers don’t know. They might have a handle on one aspect of web design with attractive images and glitz, but completely miss the boat on other critical aspects.
That means they don’t do a single thing to elevate the travel business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around.
So, with that in mind, we define and implement these three critical components that make a website good.
First – A Good Travel Website Provides Valuable Information to Visitors
Information is where it all starts. Let’s start with the content. Your website must attract visitors – and the only way to do that is to optimize it. That means:
- Picking the right keywords
- Using your keywords wisely – in tags and in your content
- Including internal links to give your site structure and make it easy for visitors to find relevant content
- Using external links to authority sites to back up your claims or inform visitors
It’s also about varying your content, interspersing written content with relevant images, captivating videos, and visual data (like infographics) to educate visitors about your business. You’ll also need a contact page that makes it simple for people to get in touch with you.
Ultimately, your website should tell people who you are, what you do, and what they stand to gain by doing business with you. If you can accomplish that, the informational aspect of your website is what it should be.
Second – A Good Travel Website Keeps Visitors Engaged
You can have the most beautiful home page in the world. But, if it doesn’t encourage people to read, explore, and stay awhile, it won’t matter.
There’s a reason that your Google Analytics tells you the average time visitors spend on your page. That information is valuable. It tells you how engaged visitors are.
Let’s face it, a visitor who lands on your site and spends 90 seconds on a page that should take 10 minutes to read isn’t engaged. And the chances are good that that person didn’t navigate to another page on your site. Instead, they probably clicked the “Back” button and went in search of a more engaging site.
So, what does this mean in terms of defining a good website? It means your site must have:
- Well-written, engaging, valuable content that keeps visitors glued to your page until they’ve read everything there
- Intuitive navigation that allows them to find what they need easily, and navigate your site with a minimum of time spent wondering what to do next
It also means that your site should have a responsive design. Mobile use is on the rise and that’s a trend that’s likely to continue. People using mobile devices won’t stay on your site if it’s not easy to read on the device of their choosing. That means no horizontal scrolling, and buttons and menus that adapt for use on a small screen.
Third – A Good Travel Website Converts Visitors to Customers
Ultimately, your goal isn’t just to attract visitors to your site. You want to turn those visitors into paying customers. If your site isn’t designed with conversions in mind, then it’s not a good site.
Focus on these three elements
Of course, not every guest will convert on their first visit. That’s why your site needs to present multiple conversion opportunities. Some will focus on turning visitors into leads, while others will focus on making sales.
We help you capture leads, nurture them, and earn the profits you deserve from your travel website.